What is Web 2.0? In this seminar we will discuss the emergence of social media and its role in marketing and advertising. Discover the benefits of E-commerce, Facebook, Twitter, and other online mediums for your brand.

Linda and Bernard Penney deliver “Our Two Cents Worth”, an eye-opening, one stop, self-help approach to the fundamentals of opening a business - the steps to take and information to consider for its success. The seminar presents the facts along with actual stories, relevant situations, and our advice pertaining to the 18 years of operating PenneyandCompany. This practical and entertaining session will give the would-be entrepreneur the confidence to plan for, and maintain a successful business.

Conduct a SWOT analysis as the basis of your company's brand building. With the data collected, an image for your company will be developed that can be branded over time. This session is the building block of your company's brand.

This session can be delivered in a half-day or full-day session and includes:
branding, positioning in the market,
company image, logos and how they can work for you, selling, earned media, word of mouth marketing, and community involvement.

A SWOT analysis is conducted during the full-day session.

This seminar will address the steps involved in developing a company name, a positioning statement, and a logo... that together will form the basis of a brand that you can build on.